Virgin Voyages reveals High-Fashion uniform collection designed by Gareth Pugh
Putting a twist on the iconic red high-heel worn by Virgin Atlantic, many of Pugh’s designs will be paired with the Mulberry, red sneakers made by San Francisco-based PLAE. The gender neutral, PLAE sneakers are intended to playfully contrast Pugh’s designs for a cheeky yet elevated look true to the Virgin Voyages spirit. The Mulberry shoes were custom-designed for comfort and versatility- specifically to allow crew to be on their feet both day and night. Befitting of Virgin Voyages’ commitment to sustainability, PLAE’s shoes feature eco-friendly lining sourced from coffee grounds through sustainable technology and are manufactured in PLAE’s fair labor factory using water-based glue and renewable materials wherever possible.
The uniform collection reflects input from crew and Sir Richard Branson at each step of the design process. In anticipation of the company’s launch of its first ship, Scarlet Lady, next spring, Virgin Voyages partnered with sister-brands in the Virgin family in diverse roles around the globe to test the uniforms to ensure that the final designs would support a variety of job functions, climates and body types.